La Reina y La Real

Havana, March 18 (RHC)-- Cuba’s record and musical editions company Bis Music has launched a campaign for women’s empowerment through artistic creation, particularly music and visual arts.

The initiative on digital platforms in times of Covid-19, promotes debates on women’s issues and their role in society.

As part of the campaign, Bis Music promotes the tune “Eres tú”, by rapper singers La Reyna y La Real, from their latest album ‘Mírame’ or ‘Look at Me’, released in 2020.

The musical production reflects the situation of women in Cuba and around the world, spreading emancipation messages, using contemporary sonorities, especially urban music. In the album, the musicians use beats, keyboards and synthesizers mixed with Cuban percussion and brass.

The accompanying music video speaks about strong, confident women, who know their worth and are determined to follow their dreams and aspirations.